With a short amount of time as well as intense competition, fooling around with unproductive web-based marketing methods is inadvisable. With the help of experience along with experimentation, I propose to you a number of internet marketing techniques for law firms that everyone ought to stay away from..
1. Flash Only Websites – Search engines like Google, Bing, and Yahoo don’t read flash well. This means your stunning, flash website won’t come up in the serps (search engine results pages) if individuals are searching for your law firm. That’s just too significant a market to cut yourself out of. Adding selected flash areas on particular parts of your firm’s site can be ok (I’d recommend getting a skilled search marketer to check over the implementation of the Flash to be confident), but do not build the entire site in flash.
2. Leaving Spam Comments – Leaving spam comments requires building links in to your website by leaving worthless comments on other sites, law firm blogs, and content. From a technical viewpoint, this is a fruitless endeavor. Many comments will probably be moderated by the author and never posted. Those junk comments that do get published will in all likelihood be “nofollowed” which means the search engines don’t offer you credit for the inbound links. If you make a worthless, generic comment, it is not likely visitors will make an effort to return to your website making your efforts a total waste.
3. Not Watching Your Law Firm’s Reputation – Along with the introduction of LinkedIn, Facebook, and real-time info sharing, failing to keep track of your firm’s identify online is a huge mistake. I shouldn’t have to explain to you that your firm’s reputation is among, if not the most, crucial assets you have as a lawyer. It is vital that you set up notifications so that you recognize when your firm is mentioned and can interact appropriately. Using a free service such as Google Alerts allows you to create automatic emails that are delivered anytime something is published online concerning you or your law firm.
4. Failing To Review Your State Bar Marketing Policies – I shouldn’t have to let you know that lawyers are kept to a distinct standard regarding ethical advertising. Due to the fact that every state bar determines it’s own ethics policies, it’s critical that you take the time to learn what is permissible and what isn’t. Do not pass on this critical task to just any marketing firm, it is not their bar license at stake if anything goes awry.
5. Not Utilizing Analytics Software – If you aren’t measuring the effectiveness of your firm’s website with a free, powerful analytics software such as Google Analytics, than you simply aren’t going to be able to hang with the big boys. So that you can develop, mature, and make necessary modifications to your strategy you will need to understand what has occurred, what exactly has been effective, and what has not. You can not do this without using an analytics software. There is no reason not to use one since one of the very best ones out there, Google Analytics, is free of charge. Get this set up right now and take 20 minutes to discover how to make use of it.
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